SECTION 03 / 6

Professional Presentation — Setting and Constraints

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On this page 6 headings

Start here You prepared 20 minutes of slides. You walk on stage. Your manager whispers, “The CEO has only 10 minutes now.” Can you still deliver your message? This page shows how to be ready.

You may do a lot of work at your desk — experiments, data, analysis. But it all comes together in your presentation. It decides how your organisation sees you.

Use an outline

The lecture follows its own advice. It starts with an outline (a list of parts of the talk):

  1. Professional presentation — setting
  2. Constraints
  3. Connecting with your audience
  4. Illustrations
  5. Summary
Show the outline again during the talk and highlight the current part.
Show the outline again during the talk and highlight the current part.
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Outline that shows where you are

Show the outline again at each new part, with the current part highlighted. This tells the audience where you are in the talk.

  • Some packages show tabs at the top or bottom of each slide. This uses little space — good.
  • A tab list on the side of the slide takes too much space.
  • The professor prefers not to show slide numbers — people keep reading them and get distracted.

In one line: Start with an outline and keep showing where you are in it. Exam words: outline, show progress.

Part 1: The setting of a professional presentation

A professional presentation happens in your organisation, in front of customers, to sell a product, or to get funding.

Four points from the slide:

Point What it means
Primarily a “serious” activity You can relax a little and tell a joke, but don’t overdo humour or make fun of your own talk.
Likely you are being evaluated For a promotion, by a customer or competition jury, or by investors. Even in a normal meeting, seniors are quietly judging: “Can this person lead the next project?”
Reporting a status For example, a weekly meeting where you tell what happened.
Conveying an idea You suggest a new direction and explain why it is a good idea.

Four more points:

Point What it means
An event that can be repeated The same talk may be given to your team, then to senior managers, then to investors — with changes.
Structure based on organisation or event Some companies fix the format: “Only 5 slides with these titles”, or even “One slide with four boxes”. Big events (like an off-site meeting) may need a grand overview.
Interactive Questions may come at the end, or you may say “Please interrupt me if anything is unclear.”
Specific audience each time Your own team knows the graph — just give the result. Senior management or the press need more explanation.

Lecture example — same graph, different audience To your own team: “At this value we got a good result.” Done. To the press and public: explain what the graph shows, what “line going up” means, and why it matters to them.

In one line: A professional presentation is serious, often evaluated, and must fit the event and the audience. Exam words: serious activity, evaluated, reporting status, conveying an idea, repeated event, interactive, specific audience.

Part 2: Constraints

Constraints are limits that shape your presentation. There are two big ones.

Audience (seniority and purpose) and duration shape every presentation.
Audience (seniority and purpose) and duration shape every presentation.
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Two constraints: audience and duration

Constraint 1: Audience — seniority and purpose

Think about the audience’s background: business people, investment bankers, general public, your technical team, senior management, or school children?

  • Even school children differ. A rural school and a big-city school have different experiences. The same topic needs different talks.
  • Your audience invests time too. 50 people × half an hour = 25 hours of total time. Don’t waste it.
  • People won’t remember every slide. They remember one strong point or an interesting story. Make sure that point is clear.

Seniority and purpose: Senior people may need information to make a decision. New employees may need you to teach them. Being evaluated and teaching are very different purposes.

Constraint 2: Duration — very important in a professional setting

This is perhaps the most important point. Professionals are very time-conscious.

  • When you finish, nobody should feel you wasted their time.
  • You may be given 20 minutes, then told on stage “only 10 minutes”. Speaking faster is not the answer.
  • Know your work so well that you can quickly choose what to keep and what to drop.
  • You should be able to explain your work in 2, 5, 10 or 20 minutes.

Respecting time is how you show respect for your audience.

Everyday example Your friend asks, “How was your trip?” In the lift, you say: “Amazing — saw the sea for the first time!” (10 seconds). Over dinner, you tell the whole story (20 minutes). Same trip, different duration. Presentations work the same way.

In one line: Fit your talk to who is listening and how much time you have. Exam words: constraints, audience, seniority, purpose, duration, time-conscious.


Quick check

Why should you repeat the outline slide during a talk? To show the audience where you are in the presentation.
Name two constraints on a professional presentation. Audience (seniority and purpose) and duration.
You are told your 20-minute slot is now 10 minutes. What should you NOT do? Just speak faster. Instead, quickly choose the most important points and drop the rest.
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